HONDA: Overview
Honda entered the power products business in order to fulfill the wishes of Soichiro Honda, the founder of the Honda company, to utilize superior engine technology to help people perform jobs at work and home, and improve the quality of life. It started with our first power product engine in 1953, and now includes tillers, portable generators, outboard engines, water pumps, lawn mowers, snow throwers, power carrier, electric 4 wheel scooter and a household compact cogeneration unit. All of these diverse products incorporate unique technology and original ideas. Cumulative production of power products has exceeded 70 million units (as of May, 2006). Power products are produced at 11 plants in 9 countries around the world, sold in 156 countries, and utilized by more than 5.5 million people annually.

Environment
Honda was one of the first companies to take an aggressive approach to protecting the global environment. In the "Honda Environment Declaration" of 1992, Honda established a policy of contributing to the retention of personal health and preservation of the global environment at a world-class level in all of its corporate activities, and reducing the environmental load throughout the life cycle of all its products (research & development, production, distribution, sales, servicing and disposal). Numerical targets were established for making the exhaust gas emissions of power products cleaner and achieving higher fuel economy, and Honda adopted aggressive measures to realize these targets. Honda has also taken an active approach to meeting noise regulations and reducing substances with an environmental impact, while being proactive in developing products that are easy to recycle. This has resulted in the ability to recycle 95% of the materials used in Honda power products, illustrating our comprehensive commitment to reducing environmental load.